You’ve heard it a million times with regards to messages being sent online: “Content is King”. What does that even mean? Why should your consumers care about your message? It’s no longer about just sending out your brand’s message via long copy and text with a website URL, but what are some bells & whistles that you put with the message and how are you sending it out? These will help draw additional attention and more importantly, interest and encourage … Read More →
In the previous post, I covered trends one (Big Data: It’s a Big Deal) and two (New Tech is Changing our Interactions). Read on to learn about trends three through five. 3. Traditional Sciences Influencing Digital Marketing What do Behavior Design Theory, Habit Formation, Neuroscience, and Flock Theory all have in common? They are all rooted in the traditional sciences, but they were also the topics of panels related to digital marketing or design at SXSW. This year it was … Read More →
South by Southwest Interactive kicked off two weeks ago today in Austin, TX. The campaign offering the biggest learning opportunity for communicators was not anything related to a hot new mobile app or location-based social network but rather the lessons to be learned by Homeless Hotspots. Homeless Hotspots is the controversial BBH Labs-initiated project that sought to bring online access to SXSW festivalgoers through the labor of 13 people from a local homeless shelter. These homeless workers were outfitted with mobile Wi-Fi devices, business … Read More →
South By Southwest (Abbr. SXSW or “South By”) – n. “Geek Spring Break” The weird intersection of all things digital, marketing, science and technology. For those who go to SXSW each year looking for inspiration, looking to be challenged, or to hear something new, this year certainly didn’t disappoint. Having just spent five intense days learning with and from some of the smartest and most inspiring people on the planet, I hope to share five big trends that were apparent … Read More →
Distilling the South by Southwest conference in a mere blog post is about as easy as recapping the Lord of the Rings trilogy in a 30-second tv ad. However, here are a few nuggets I wanted to share told through the power of sketchnotes. This is by no means a holistic overview of the conference, but rather the observations of one person and how they might be relevant to digital marketers. 1. Human Curation vs. Algorithms They say content is … Read More →
This year’s South by Southwest interactive festival is bigger, busier, and arguably crazier than ever before. Drenching rains haven’t dampened the vitality of SxSW, which has emerged as a must-visit event for tech pioneers, marketers, and even media powerhouses like CNN, which created a pop-up studio called the CNN Grill to report live from the festival. As in years past, plenty of tools and technologies are on display, promising to connect consumers to the people, companies, and content they care about … Read More →
It’s no argument that mobile phones are quickly growing to be like an appendage (and you wouldn’t leave home without one of those, would you?) It also seems that because of our dependence on immediate information, the growth of smart phones has also sky-rocketed in the last decade and you definitely wouldn’t leave home without that. Who can even imagine not having your email, maps or Words with Friends while you wait for the bus or when you arrive early … Read More →
Web Fonts rule the web. Sites are no longer limited to Arial, Verdana, or Times New Roman families. With so many possibilities, answering the question, “what’s that font?” could be a challenge. However, a new tool called Fount can pinpoint any font with a quick click. To use this tool, simply drag the button from Fount’s website to your bookmark bar. To discover a font’s name, size, weight, and style, first click the bookmark and then the desired text. Check … Read More →
The beauty and sometimes frustration of the web is that there are so many things you can do, and so many tools to help you do them. Often we’re stuck taking the same action on different utilities because there’s no one social media tool to “rule them all” while also having the exact functionality we need. Ifttt is closing in on solving that problem. Playing off the commonly used excel formula of, “if this, then that” this web application lets … Read More →
So this week we’ve seen Wendi Deng and Rupert Murdoch finally find Twitter. It was good to see the wife of the world’s most powerful media mogul on Twitter. Suspicious journalists even called the press office at News International to confirm that Wendi Deng’s twitter account was genuine and they said ‘YES’. That was until last night when the account was exposed as a fake by … yes you’ve guessed it the News International press office. It leaves egg on … Read More →
